Exercise 9: E-commerce ideas
E-commerce ideas
Anyone who want to start an online business need to answer few crucial questions before taking any action to prevent any potential calamities.
First and most importantly What you selling and why you doing it?
I am focusing first stage of my brand on wax melts and candles. Why? Sent is one of the most important senses for me. It can create long lasting memory, influence your mood, or calm your mind. There is massive power behind something we can even see.
It is going to be a Business to Customer type. As small business I will avoid bulk orders.
The target are people between 16 to 60 but we are inclusive to everyone. Essentially anyone with sense of sent of smell can be Jera’s customer.
What is the name? It is a Nordic Rune translated for Harvest, Year but with positive impact – Jera. I chose is purposely as a charm for this business and rune itself has great logo potential.
What is the slogan? Handmade luxurious candles & wax melts. 100% vegan. Wrapped in sustainable materials and lots of care
Competition:
https://www.yankeecandle.co.uk
https://www.etsy.com/uk/market/homemade_candle
Why is original?
As a candle user with years of experience I have never found candle which would have EVERYTHING: sustainable packaging; not done by multibillion corporation but by people with craft and passion; great long lasting sent and great design – so I created it.
Reference list:
2022. [image] Available at: <https://depositphotos.com/13395556/stock-photo-website-development-tree.html> [Accessed 1 April 2022].
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